CTO Berlin
Sebastian dedicates himself to mentoring CTOs, aiding in team and leadership development, and serving as a fractional CTO to various companies.
Client
Juan Carmona
Role
Website • Redesign
Tools
Figma • Photoshop
Behind the Design
The redesign focused on one thing: turning visitors into booked calls. Sebastian's site needed to feel as sharp and direct as the leaders he coaches no fluff, just clarity and authority.
Audit: Mapped the existing user flow and identified friction points that were killing conversion before visitors ever hit the CTA.
Reframe: Rewrote the visual hierarchy to lead with credibility real clients, real results and moved the booking prompt to where intent is highest.
Refresh: Updated the visual language with a cleaner type system, tighter spacing, and a tone that matches the bold, no-nonsense voice of the brand.
The Result
A site that works as hard as Sebastian does. The redesign gave CTO Berlin a clear path from first visit to booked call with a visual identity that projects the authority and trust that high-performing technical leaders expect before they commit.
